‘A fantastic fit, ticking all the boxes in terms of strategy, capability and capacity’

Griffith Foods is expanding its UK footprint with the acquisition of ingredient supplier The Flavourworks for an undisclosed sum. The Dorset-based business will be incorporated into Griffith Foods’ European & African division.

“The Flavourworks is a fantastic fit, ticking all the boxes in terms of strategy, capability and capacity,” ​Wim van Roekel, Griffith Foods’ President, Europe and Africa, told FoodNavigator.

Capacity and capabilities

Van Roekel characterised The Flavourworks as ‘a very innovative company’ that delivers ‘premium solutions’ for savoury recipe development. He said that there are a ‘lot of similarities’ between Griffith and The Flavourworks – as well as some important differences, primarily in capabilities and customer base – that make the acquisition ‘a really good match’.

“We are traditionally strong in seasonings, coating systems and sources. In this space, we see growth through convenience food solutions and healthier solutions in out-of-home and retail. That’s where we were lacking capacity. We’ve been growing really fast in the UK, to a point where it was hard to keep up with demand. So, capacity is certainly one of the areas we are looking for.”

The Flavourworks also strengthens Griffiths portfolio of food ingredient solutions, the regional lead continued. It adds butter melts, dressings and frozen sources as well as increasing the company’s capacity in key categories like marinades within the UK. Currently, Griffith’s marinades are produced in Belgium. “Post Brexit it’s important for us to have that marinade capability in in the UK.”

Hafiz [email protected]

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