“],”renderIntial”:true,”wordCount”:350}”> Noom isn’t supposed to be a diet. The app is a weight-loss program, yes, but it’s different: “designed by psychologists & scientifically proven to create real, sustainable results,” its marketing copy reads. If you’re sick of dieting, the ads say, Noom is for you. The personalized health-coaching company was […]

Before joining the Women’s Only Weight Loss Program (WOW) and P90X at Club Apple, I thought weight loss was a guessing game. You could cut a few of your favorite foods and add some extra exercise into your diet and if you were lucky that would result in a pound […]